At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in their report 'Sustainability and Circularity in the Textile Value Chain'.

Nature sustains a healthy planet. At adidas, we see how everything is connected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.

adidas’ Ha Luu shares her key takeaways from recent conversations with three big names from the beautiful game.

Following the launch of Trionda – our official match ball for the FIFA World Cup 26 – it’s now time to reveal our latest and greatest federation football kits.

Whether our employees are navigating personal challenges or supporting others, hear how inclusion at adidas is helping them bring their authentic selves to work. 

With their recent promotion to the greatest stage in German football, Hamburger SV’s Daniel Heuer Fernandes opens up on what makes the team so special and how he fits into the bigger picture.

Long time adidas partner and three-time winner of one of the world’s most challenging triathlons talks about motivation, self-belief, and mental strategies.

As a global brand with a local mindset, we believe that understanding and connecting with local consumers starts with investing in local design teams and talent.